Your Playbook for Super Bowl LXI: Securing the Best LA Venues for 2027
The NFL has made it official: the biggest game in American sports is returning to the entertainment capital of the world.
Super Bowl LXI will be hosted in Los Angeles in February 2027, with the game set to be played at the state-of-the-art SoFi Stadium in Inglewood. This marks the second time the new stadium will host the Super Bowl, following its successful debut with Super Bowl LVI in 2022.
For brands, this is a golden opportunity. Super Bowl week transforms the host city into a global stage for marketing, entertainment, and exclusive events. But with the world’s biggest brands all vying for attention, the most critical decision you can make is securing the right location. The clock has already started ticking, and the premier venues are the first to go.
At Buttercup Venues, we provide the playbook for brands looking to make a major impact. Here’s what you need to know to get ahead of the game.
More Than a Game: A Week-Long Cultural Phenomenon
Super Bowl week is far more than a four-quarter contest. It’s a city-wide festival where sports, music, fashion, and technology converge. The days leading up to kickoff are packed with high-energy brand activations, exclusive parties, immersive fan experiences, and major media events. For brands, this is the moment to:
Launch a New Product: Capture the attention of global media and a highly engaged audience.
Host VIPs and Clients: Create an unforgettable, premium experience in a private, luxurious setting.
Build an Immersive Brand World: Take over a raw space and create a pop-up or activation that generates massive social media buzz.
Establish a Media Hub: Set up a home base for content creation, interviews, and live broadcasts throughout the week.
SoFi Stadium: The Epicenter of the Action
There’s a reason the NFL is bringing the Super Bowl back to SoFi Stadium so soon. As the shared home of the Los Angeles Rams and Los Angeles Chargers, the stadium is an architectural marvel and a proven venue for world-class events. Its location in Inglewood places it at the heart of LA’s revitalized sports and entertainment landscape. While the stadium itself will be the center of the football world, the most memorable and exclusive brand moments will happen in the unique spaces surrounding it.
The Buttercup Venues Advantage: Your Off-Site Headquarters
To truly stand out during Super Bowl week, you need a dedicated space that you control—a venue that reflects your brand’s identity and provides an exclusive experience for your guests. Buttercup Venues offers a curated selection of premier properties near SoFi Stadium, each vetted for its potential to host high-impact events .Our portfolio includes:
Large-Scale Warehouses: Perfect for building custom, immersive brand activations or hosting large parties.
Chic Galleries and Studios: Ideal for sophisticated product launches, VIP cocktail receptions, or media showcases.
Modern Architectural Homes: The ultimate setting for exclusive, celebrity-hosted events and private dinners.
Turnkey Production Hubs: Fully-equipped spaces ready to serve as your brand’s media and content creation headquarters for the week.
The Time to Act is Now
With the decision now official, the race for the best venues has begun. The most successful brand activations for Super Bowl LVI were planned years in advance. Waiting until the teams are decided is too late. Securing your venue now gives you the strategic advantage of choice, time for creative planning, and peace of mind.Don’t wait for the two-minute warning. Let Buttercup Venues help you find the perfect stage for your brand to shine during Super Bowl LXI.
