Newly Acquired: Four Properties, Four Categories, One Curatorial Standard
From a 65,000 SF Beverly Hills Event Campus to a Brutalist Hollywood Monument — Inside the Buttercup Portfolio's Latest Additions
What does the Buttercup Venues portfolio actually stand for? The easiest answer is in the properties we add. Four new acquisitions joined the collection this season, and on the surface they could not be more different — a 65,000-square-foot Beverly Hills members club, the restored 1938 CBS Radio Building on Sunset Boulevard, a 56,000-square-foot indoor soccer facility in Boyle Heights, and a 100-foot Brutalist concrete monument cantilevered on axis with the Hollywood Sign. The diversity is the point. Each property earns its place not because it fits a pattern but because it does one specific thing exceptionally well. Together, they show the range of what a curated portfolio can be when the filter is character, operational integrity, and the ability to deliver on a brief.
Arc BH | Beverly Hills | 65,000 SF Multi-Level Event Campus
Arc BH is the newest premium event campus in Beverly Hills — 65,000 square feet across six levels of thoughtfully designed indoor and outdoor environments. The property delivers what most Beverly Hills venues can't: a full restaurant, two separate rooftops with city and Hollywood Hills views, a screening room with Poltrona Frau seating, a private dining room, and multiple lounges and feature spaces — all under one roof, one calendar, and one operations team. Capacity scales to over 1,500 guests across combined spaces. For brand activations, immersive experiences, product launches, and corporate programs that require multi-zone programming without splitting across multiple buildings, this is the kind of address that defines a category. The full restaurant alone seats 250 or hosts 320 standing; the Wilshire Rooftop adds another 250 standing for sunset programs.
Columbia Square Studios | Hollywood | 93,000 SF Restored 1938 Broadcast Landmark
Columbia Square Studios is the restored 1938 CBS Radio Building on Sunset Boulevard — Los Angeles Historic-Cultural Monument No. 947, designed by William Lescaze in the International Style, restored by Rockwell Group. The campus is 93,000 square feet across six floors, with 27,190 square feet dedicated to event programming and capacity for up to 1,500 guests. Studio A — the original CBS soundstage where Lucille Ball filmed the I Love Lucy pilot in 1951 and where Bob Dylan, Janis Joplin, and Led Zeppelin recorded — anchors the campus. A 7,000-square-foot rooftop terrace delivers panoramic Hollywood Hills views. A purpose-built screening room with Poltrona Frau seating handles premieres and brand-content reveals. For agencies producing the most ambitious brand activations of the next two years, and for productions seeking an architecturally significant Hollywood backdrop, Columbia Square is the kind of address where the building does as much work as the campaign.
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Event Venue #23 | Boyle Heights | 56,000 SF Indoor Soccer Facility
The Boyle Heights indoor soccer facility is the most unexpected addition of the four — and the one that most clearly demonstrates what curation actually means. A 56,000-square-foot indoor sports complex with astro turf fields, ceiling heights from 14 to 22 feet, a magnificent bow truss roof, skylights flooding the space with natural daylight, plus bleachers, locker rooms, a snack bar, and a lounge area. For sportswear brand activations, athletic apparel campaigns, training-montage scenes, music videos, sports-themed films, and the kind of corporate tournament or team-building activation that has become a staple of modern brand programming, this property delivers what no white-box warehouse and no traditional event venue can: authenticity. The bow truss architecture and daylight pair with the operational footprint of a working sports complex. Sports brands are looking for exactly this kind of property — and there are almost none of them in Los Angeles.
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Brutalist HW | Hollywood | 25,230 SF Architectural Monument
The Brutalist Hollywood property is in a category of one. A 100-foot-tall poured-in-place concrete monument rising five stories above its surroundings, designed as a series of massive cantilevered volumes precisely on axis with the Hollywood Sign. Each floor features 20-foot-high open breezeways, lushly planted balconies, terraced gardens, and cantilevered terraces extending 20 feet from the building. Sweeping views encompass the Hollywood Hills, the San Gabriel Mountains, and on clear days, the Pacific Ocean. Finishes include unique blue and white quartzite paired with the raw poured concrete. For high-fashion photoshoots, commercials, music videos, and cinematic scenes requiring a monumental modern or futuristic backdrop, there is nothing else like this in Los Angeles. The direct sightline to the Hollywood Sign, combined with the Brutalist architectural language, delivers an epic sense of scale that designed sets cannot replicate.
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One Curatorial Standard
What unites these four properties is not what they look like, what they cost, or what categories they fill. What unites them is that each one delivers on a brief that few other Los Angeles properties can answer. Arc BH delivers multi-zone scale within a single premium address. Columbia Square delivers architectural and cultural legacy with operational depth to match. The Boyle Heights soccer facility delivers authenticity for a brand category — athletic and wellness — that is reshaping experiential marketing. The Brutalist Hollywood monument delivers a singular visual statement that designed sets cannot reproduce.
For experiential agencies, brand marketers, producers, and location scouts planning 2026 and 2027 programs, these four properties broaden what the Buttercup portfolio can answer. They're each available now. The holiday and LA28-adjacent calendar is filling.
