NikeSKIMS: A Bold Collaboration Between Nike and Skims, Shot at Buttercup Venues
Nike and Skims, the shapewear brand founded by Kim Kardashian, have teamed up to launch NikeSKIMS, a revolutionary collaboration that blends athletic performance with modern design. The campaign, directed by Janicza Bravo and featuring still photography by Luis Alberto Rodriguez and Rob Woodcox, was shot at the stunning Buttercup Venues Office 32 location, adding a sleek and contemporary backdrop to this groundbreaking project. Here's everything you need to know about this exciting partnership.
The Campaign: "Bodies at Work"
The NikeSKIMS campaign, titled "Bodies at Work", is a celebration of strength, movement, and diversity. Shot at Buttercup Venues Office 32, the location’s modern and versatile aesthetic perfectly complements the campaign’s focus on the human body in motion. The video, directed by Janicza Bravo, is a powerful visual narrative, while the still photography by Luis Alberto Rodriguez and Rob Woodcox captures the grace and intensity of athleticism.
Featured Athletes
The campaign showcases a diverse lineup of athletes, highlighting the collaboration’s commitment to inclusivity and representation. Featured athletes include:
Serena Williams (Tennis)
Chloe Kim (Snowboarding)
Sha’Carri Richardson (Track and Field)
Jordan Chiles (Gymnastics)
Madisen Skinner (Volleyball)
Nelly Korda (Golf)
Over 40 collegiate athletes from USC and UCLA
This star-studded roster reflects the campaign’s mission to celebrate all bodies and redefine athleticism.
Why NikeSKIMS Makes Sense
Performance Meets Style: Nike’s expertise in performance gear combined with Skims’ focus on comfort and inclusivity creates a product line that is both functional and fashionable.
Diverse Representation: The campaign’s focus on athletes from various sports and backgrounds aligns with both brands’ values of inclusivity and empowerment.
Innovative Design: NikeSKIMS offers a fresh take on activewear, designed to transition seamlessly from workouts to everyday life.
Star Power: With Kim Kardashian leading the charge and a lineup of iconic athletes, the collaboration is destined to make waves.
Cultural Impact: Nike and Skims are both cultural powerhouses, and their partnership reflects the growing intersection of fashion, fitness, and lifestyle.
The Creative Team Behind the Campaign
Janicza Bravo: An acclaimed director, writer, and producer, Bravo brings her unique vision to the campaign’s video, "Bodies at Work."
Luis Alberto Rodriguez and Rob Woodcox: These talented photographers capture the essence of the campaign through striking still imagery that celebrates movement and form.
The campaign was shot at Buttercup Venues Office 32, a modern and versatile space that provided the ideal setting for this innovative project. The venue’s sleek design and dynamic atmosphere enhanced the campaign’s focus on movement, strength, and elegance, making it a key element in bringing the NikeSKIMS vision to life.
Final Thoughts
The NikeSKIMS collaboration is more than just a product launch—it’s a celebration of strength, diversity, and innovation. By combining Nike’s performance-driven ethos with Skims’ focus on inclusivity and design, this partnership is set to redefine activewear for a new generation. Whether you’re an elite athlete or someone who values comfort and style, NikeSKIMS offers something for everyone.Want to learn more about the campaign or explore the stunning location?
Buttercup Venues: Your Go-To Resource for Every Creative Project
No matter what you’re working on—whether it’s a brand activation, an immersive experience, a pop-up, a keynote, a trade show, a feature film, a TV show, a commercial, or a photo shoot—Buttercup has you covered. We specialize in offering uniquely curated Los Angeles venues that are perfect for events of all kinds, from experimental and immersive experiences to high-profile productions and everything in between .
With Buttercup, you get more than just a space; you gain a creative partner dedicated to making your vision a reality. Our one-of-a-kind properties and expert support ensure your next project stands out and leaves a lasting impression.
