Maximum Exposure: Introducing POP UP #17, The Ultimate XL Venue for High-Impact Activations
By Bruce Kramer, Founder. Our team brings 75+ years of combined experience across the Los Angeles photo, film, and event world. Meet the team.
Choosing pop up 17 is the decision everything else depends on — here's how the strongest options compare. In a city saturated with advertising and experiences, the greatest challenge for any brand is to cut through the noise. Today's consumers crave connection, and the most successful brands are creating high-impact, immersive activations that build a world, tell a story, and leave a lasting emotional imprint. The single most important element in bringing that story to life is the venue. At Buttercup Venues, we are thrilled to present a property engineered for this exact purpose: POP UP #17. Situated in a high-visibility corridor of Pico-Robertson, this 20,000 SF XL venue offers a rare and powerful combination of immense scale and unparalleled street-front exposure, making it the ultimate canvas for brands that want to be seen and experienced.
Pop Up 17: What to Look For
What makes POP UP #17 a game-changer is its location. With exposure to over 100,000 cars daily, this venue transforms a brand activation into a massive, unmissable billboard. In a vibrant and walkable Los Angeles neighborhood known for its high traffic and commercial activity, your event doesn't just engage the guests you invite; it captures the attention of a huge daily audience. This prime exposure on a major thoroughfare provides a level of built-in marketing that is simply impossible to replicate in a more secluded location.
The Blank Canvas for Immersive Worlds
While its visibility draws the eye, its interior provides the substance. POP UP #17 is the ultimate "blank canvas venue," providing the infrastructure and creative freedom needed to build a world from the ground up.
Immense Scale: With 20,000 SF of open space spread across two floors and soaring ceiling heights ranging from 12' to 27', the possibilities are limitless.
. This is the kind of raw space that allows brands to control every sightline and build a completely custom, multi-sensory environment.
Production-Ready Infrastructure: The venue is designed for large-scale execution. Polished concrete floors, abundant natural daylight, ample power, and a rollup loading dock make it easy for production teams to load in and build out even the most ambitious concepts.
. The large, attached parking lot is a crucial asset in this busy neighborhood, ensuring smooth logistics for crew and vendors.
Ideal Uses: Where Scale Meets Strategy
This unique combination of massive scale and high visibility makes POP UP #17 the perfect strategic choice for a specific tier of high-impact projects.
Corporate & Brand: This is the ultimate venue for major brand activations, large-scale sample sales, product launches, and immersive experiences that demand both significant square footage and maximum public exposure. It provides the perfect stage to create "Instagrammable moments" and generate the powerful "digital echo" that amplifies a physical event's reach.
Film & Media: The sheer scale, high ceilings, and easy load-in make it ideal for ambitious projects. It is perfectly suited for large-scale set builds, car shoots, or scenes requiring a massive, modern retail or showroom environment. The high-visibility exterior is a valuable asset for establishing shots that instantly ground a scene in a bustling Los Angeles setting.
Conclusion: Your Brand's Biggest Stage
A high-impact brand activation is a powerful blend of ambitious storytelling and meticulous logistical planning. It begins with a big idea and is grounded by a venue that can support the vision. POP UP #17 is more than just a large space; it's a strategic asset designed to make a statement.
Ready to build your brand’s world on one of LA's busiest stages?
Contact Buttercup Venues to secure this premier location.
Frequently Asked Questions
What foot traffic does POP UP #17 actually see?
It sits on a high-traffic corridor where the sidewalk does the advertising; counts and audience profile are shared during the venue conversation.
How long can a pop-up run at this location?
From a single-day drop to a multi-week residency — full-day and multi-day bookings, with longer runs quoted per project.
What comes with the storefront shell?
The space, the direct property relationship, and the permit picture up front; build-out and staffing are yours to run, with vetted vendor referrals when needed.
THE RIGHT VENUE FOR THE RIGHT BRAND
Explore all of our event venues in Los Angeles to find the right stage for your next activation.
Contact Buttercup Venues today to explore our exclusive portfolio.
