Inside Arc BH: A 65,000 SF Multi-Level Event Campus in Beverly Hills
A Closer Look at the New Beverly Hills Property Reshaping What Brand Teams Can Book in a Single Venue
The brief that brand teams keep walking into rooms with sounds familiar by now. A keynote that opens with intimacy and scales to a rooftop reveal. A product launch that lives in one footprint Monday and another by Friday. A corporate program that needs a private dining moment, a screening room, an indoor lounge, and an outdoor terrace — without splitting the run-of-show across three buildings and a fleet of vans. The venues that can deliver all of that in a single address are rare, and Beverly Hills has just gained one. Arc BH is a newly launched 65,000-square-foot multi-level campus and it's exactly the kind of property the city's most ambitious programs have been waiting for.
A Property Built for the Way Brand Events Actually Run
Most LA event venues solve for one thing well. A restaurant solves for hospitality. A rooftop solves for views. A screening room solves for content. A private dining room solves for intimacy. Brand teams know which one they need on any given day — but they also know that a meaningful program almost never needs only one. The arrival reception flows into the keynote, which flows into the press dinner, which flows into the screening, which flows into the rooftop after-program. That sequence has historically required multiple venues, multiple permits, multiple security teams, and multiple opportunities for the experience to break.
Arc BH was designed against that fragmentation. The 65,000-square-foot footprint is organized as a campus of distinct environments — each one a real venue in its own right — but all under one address, one calendar, and one operations team.
The Spaces, and What They're Actually For
The full restaurant — 320 standing or 250 seated — anchors the program. This is the room for the welcome reception that scales, the brand dinner that needs proper hospitality, or the daytime activation that benefits from a working culinary program already in place rather than a build-out. The kitchen is full-service in-house, which means the F&B vendor question disappears.
Two separate rooftops handle the outdoor moments. The Wilshire Rooftop (250 standing, 150 seated) is the larger of the two and reads as the primary outdoor footprint — the kind of space that delivers a brand reveal, a launch toast, or a sunset reception with skyline as backdrop. The Spalding Rooftop (120 standing, 80 seated) is the more intimate sister terrace — better suited to VIP after-programs, founder dinners, or the press moment that needs to feel exclusive rather than expansive.
The screening room is the detail that makes Arc BH structurally different from a typical Beverly Hills hospitality venue. A real screening room — built for content, not retrofitted into a meeting space — opens the property to film and television productions, to brand-content premieres, to investor presentations that benefit from cinema-quality projection, and to the streaming and editorial moments that have become part of nearly every modern brand activation.
The feature room (80 standing, 35 lounge seating) and private dining room (70 seated) round out the campus. Together, they handle the smaller, more discreet moments that high-end programs require — the off-the-record dinner, the agency briefing, the talent green room that needs to feel like a destination rather than a holding area.
Why a Multi-Level Campus Matters for Brand Activations
For experiential agencies producing 2026 and 2027 programs, the calculus on venue selection has shifted. The LA28 Olympics, FIFA World Cup 2026, NBA All-Star, and Super Bowl LXI all converge in Los Angeles within an eighteen-month window, and the volume of major brand activations being planned against those events is unprecedented. Multi-day programs are no longer the exception; they are the model.
A multi-level campus solves problems that single-room venues simply cannot. Crews load in once. Permits and certificates of insurance route through one operator. Sponsor zones, VIP zones, and public zones can be physically separated without requiring three buildings to do it. The brand experience builds across the day — afternoon arrival on one floor, evening reception on another, late-night moment on the rooftop — and guests carry the through-line because the venue does.
For corporate programs, the math is similar. A two-day offsite that needs a keynote room, a working lunch, a screening of internal content, a private partner dinner, and a closing rooftop is now executable inside one building rather than coordinated across a hotel ballroom, a separate dining venue, and an Uber to a third location.
Camera-Ready for Film and Production
Arc BH's value extends beyond brand events. The property reads as one of the few Beverly Hills locations purpose-built for both event and production use cases. The contemporary restaurant interior is camera-ready for filming the kind of chic Beverly Hills scene that scripts call for constantly — finance dramas, founder profiles, tech-thriller meet-cuts, luxury brand commercials, editorial fashion campaigns. The two rooftops deliver the city-skyline establishing shots that productions chase across all of Los Angeles, but with the operational reality of indoor support spaces, parking, and in-building infrastructure within steps of the camera.
The screening room itself becomes a working set: a believable corporate screening, a private film viewing, a script-read scene, a venue for the modern "boardroom-with-projection" sequence that appears in nearly every business-world narrative. And the private dining room and feature room offer the smaller-scale interior settings that multi-set productions need to avoid company moves.
The Curator's Take
Arc BH is the kind of property that doesn't come along often, and when it does, it tends to define what a category of venue looks like for the next several years. The combination of scale, design quality, operational depth, and dual-use viability — events on one calendar, filming on the next — is genuinely rare in Beverly Hills, where most landmark properties are either residential, retail, or hospitality with little flexibility for production.
For the brand teams, experiential agencies, and production companies we work with, Arc BH unlocks a specific kind of program: the one that previously required three separate venues, two separate operators, and a logistics plan that fell apart somewhere between the load-in and the close. One curator. One workflow. One address.
The right venue for the right brand.
Property Snapshot
Property ID: ARC-BH Location: Beverly Hills Size: 65,000 SF Key Feature: 65,000 SF Multi-Level Event Campus with Two Rooftops & Screening Room
Capacities Full Restaurant: 320 standing | 250 seated Wilshire Rooftop: 250 standing | 150 seated Spalding Rooftop: 120 standing | 80 seated Feature Room: 80 standing | 35 lounge seating Private Dining Room: 70 seated Screening Room: cinema-style seating
Access Valet parking available
Core Amenities Full-service in-house F&B In-house A/V and tech support Screening room Full planning support Valet, security, and staffing available
Ideal Uses
Corporate & Brand Corporate events, brand activations, product launches, keynotes, holiday programs, private dinners, press events, member receptions
Film & Media Chic Beverly Hills restaurant scenes, contemporary bar interiors, screening room shoots, rooftop establishing shots, multi-set productions requiring minimal company moves
